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Light Tonal Lifestyle Footwear

BEAMS Launches an Exclusive New Balance 237 Sneaker Model

— September 27, 2022 — Lifestyle
Japanese fashion imprint BEAMS is no stranger to New Balance and now launches an exclusive 237 sneaker model for the season. It is detailed with light tones, creating a white and ivory colorway that references its previous launch back in 2021 together. The shoe offers a retro design theme, celebrating looks from the 70s and 80s specifically.

The construction features a blend of premium suede and meshes throughout the upper. White details the base foundation of the upper and ivory makes its way onto the mudguard, supporting overlays, heel counter, and the large N logo on the side of the shoe. An off-white is applied to add a subtle touch of contrast at the tongue, EVA-infused midsole, and heel tab.

Image Credit: BEAMS
Trend Themes
1. Light Tonal Footwear - The trend towards light tonal footwear creates an opportunity for design focused brands to appeal to those looking for minimalist and modern designs.
2. Exclusive Sneaker Collaboration - Exclusive sneaker collaborations offer brands a chance to experiment with unique designs while creating buzz among fashion enthusiasts.
3. Retro Design Themes - Retro design themes bring a nostalgia factor to footwear and opens up opportunities for brands to offer throwback designs with modern touches.
Industry Implications
1. Fashion - Fashion brands can experiment with light tonal designs and collaborations to bring something fresh to the footwear industry.
2. Footwear - Footwear brands can tap into the retro design trend to appeal to consumers looking for a touch of nostalgia in their sneaker collection.
3. Design - Design-focused industries can create disruptive innovation by experimenting with minimalist light tonal designs and exclusive collaborations to appeal to a modern consumer base.
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