New Balance introduces a new tonal iteration of the 237 sneaker model for the season. The Japan branch of the sportswear brand unveils a Green color blocked version of the silhouette. The low cut model references retro design influence, nodding to the 420 sneaker, the 1300 sneaker, and the golfing Gator cleats as well.
The 237 is adorned in playful touches throughout. It boasts a construction of mesh, suede, and nylon materials making up the upper in a tapered off structure. The angular panels add some more dimension to the shoe and sits on top of a midsole in the same aesthetic. The warped heel panel toys with the visual, complete with the exposed foam behind the tongue and branding tag details.
Image Credit: New Balance
Key Themes Behind This Trend
- Color-blocked Sneakers
- Opportunity to introduce new color-blocked sneaker designs using retro influences.
- Mix of Materials
- Disruptive innovation opportunity to blend different materials and textures in sneaker designs for a unique look.
- Warped Heel Panels
- Opportunity to incorporate warped heel panels in sneaker designs for added visual interest.
Where This Applies
- Athletic Footwear
- Athletic footwear companies can experiment with new designs and materials to stay ahead of the competition.
- Fashion
- Fashion designers can create unique and trendy sneaker designs with the use of color-blocking and mixed materials.
- Retail
- Retailers can capitalize on the popularity of these sneakers by stocking up on unique color-blocked and mixed material designs to attract customers.
