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22 Lb Strida SX Urban Commuter Folding Bicycle

 - May 5, 2009   Updated: Mar 30 2011
References: ridethisbike
With a classic, English styled saddle, leather grips, matte black frame and iconic Strida frame, the SX demands attention. Its distinctive 'A' shape folds ingeniously in one split second step.

With the 22 lb Strida SX Urban Commuter folding bike, you can just right up to your destination's door, dismount, fold the bike and either roll or carry it inside.

Implications - A smart company is one that is ready to meet the needs of its consumer, rather than one that expects the opposite to occur. In this way, products like this are unfailingly brilliant because they identify a necessity (compact, convenient transportation for urban commuters) and are designed to meet it perfectly. Both would-be entrepreneurs and established businesses would be wise to learn from this.