In collaboration with Neiman Marcus, Balmain has revealed its latest 20s-inspired sportswear collection called 'Summer Set.' Olivier Rousteing, Creative Director of Balmain, said: "Neiman Marcus and the house of Balmain have enjoyed a very special relationship. That's why I was so happy to create this summer collection that combines our shared passions for French heritage and Parisian savoir-faire with modern spins on classic summer-sport silhouettes."
Summer Set comes in bright white and light pink tones with styles that can be worn to the tennis court and the boardroom. In addition, the collection pays homage to the 20s era and one of its most popular pastimes, racquet sports. The limited-edition collection consists of swimsuits, jackets, hoodies, t-shirts, dresses, crop tops, mini-skirts, and more. Neiman Marcus will host a customer activation featuring a 2,000-square-foot immersive activation at its NorthPark location in Dallas on April 26th to celebrate the collection launch.
Image Credit: Neiman Marcus X Balmain
Why This Trend Is Growing
- Vintage-themed Sportswear
- There is an opportunity for other fashion brands to collaborate with vintage or high-end department stores to create vintage-themed sportswear collections.
- 20s-inspired Fashion
- There is a trend towards 20s-inspired fashion and style is expanding into sportswear, offering an opportunity for other fashion brands to create 20s-inspired sportswear collections.
- Limited-edition Sportswear Collections
- There is a growing trend of limited-edition sportswear collections which creates a sense of exclusivity and encourages customers to shop quickly, presenting an opportunity for other sportswear brands to create exclusive collections for their customers.
Industries Being Reshaped
- Fashion
- Fashion brands can collaborate with high-end department stores or other vintage fashion brands to create 20s-inspired or vintage-themed sportswear collections.
- Sportswear
- Sportswear brands can create their own exclusive, limited-edition collections to drive sales and create a sense of exclusivity and urgency among their customers.
- Retail
- Retail stores can create immersive customer activations to launch new collections and drive foot traffic to their stores.
