'Lownn,' the independent Paris-based fashion label founded in 2016, has debuted its Autumn/Winter 2022 menswear collection. This collection attempts to transform traditional menswear styles by mixing different themes together, such as military and urban wear. Additionally, Lownn primarily uses sustainable materials in its clothing, bridging the gaps between stylish menswear and eco-consciousness.
The items in this collection range from form-fitting green and black military jackets to large, cozy quilted jackets made with a variety of wool, nylon, and other sustainable fabrics. The Autumn/Winter 2022 collection from Lownn offers a piece of menswear that compliments many modern styles, as it also includes urban-style harem pants that appeal to a variety of colorways, as they come in brown, black, green, and gray.
Image Credit: Lownn
What Makes This Trend Stand Out
- Sustainable Menswear
- The use of sustainable materials in menswear collections creates disruptive innovation opportunities for eco-friendly fashion designers and brands.
- Mixed-theme Styles
- The combination of different menswear themes within a collection provides a chance for designers to create unique, standout pieces.
- Form-fitting Outerwear
- Outerwear that fits the body closely opens up opportunities for designers to explore new silhouettes and cuts.
Sectors Adopting This
- Fashion
- Fashion industry professionals can incorporate sustainable materials and mixed themes to create innovative menswear collections.
- Eco-friendly Products
- Eco-conscious manufacturing companies can produce new forms of sustainable menswear that have mixed themes.
- Retail
- Retail brands can promote sustainable and mixed theme menswear to appeal to consumers interested in eco-conscious and unique fashion.
