The Bold Bless 2010 'N° 39 Heart Ringers' Collection

 - Oct 13, 2009   Updated: Jun 2 2011
References: & hypebeast
For many years now men have been wearing oversized pants. It only seems reasonable that one day menswear would go the other way and promote very oversized shirts and blazers.

Clothing line Bless has initiated this trend with their Spring 2010 'N° 39 Heart Ringers' collection which features button-up shirts that skim the knee and enormous blazers.

We'll have to see how this one translates.

Implications - Consumers living in urban areas live fast-paced lifestyles which allow for little down time. For this reason, fashion trends have shifted, and now highly prioritize comfort. Companies can adapt their product lines to make them more comfort-driven, appealing to this demographic of busy urban dwellers.