For many years now men have been wearing oversized pants. It only seems reasonable that one day menswear would go the other way and promote very oversized shirts and blazers.
Clothing line Bless has initiated this trend with their Spring 2010 'N° 39 Heart Ringers' collection which features button-up shirts that skim the knee and enormous blazers.
We'll have to see how this one translates.
Implications - Consumers living in urban areas live fast-paced lifestyles which allow for little down time. For this reason, fashion trends have shifted, and now highly prioritize comfort. Companies can adapt their product lines to make them more comfort-driven, appealing to this demographic of busy urban dwellers.
What's Driving This Trend
- Oversized Shirts
- Disruptive innovation opportunity: Design and produce oversized shirts that prioritize comfort for busy urban dwellers.
- Enormous Blazers
- Disruptive innovation opportunity: Create oversized blazers that combine style and comfort for fashion-forward consumers.
- Comfort-driven Fashion
- Disruptive innovation opportunity: Develop clothing lines that prioritize comfort without compromising on style for fast-paced urban lifestyles.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introduce innovative designs and materials in the fashion industry to cater to the demand for oversized, comfortable clothing.
- Retail
- Disruptive innovation opportunity: Create a niche market by offering a wide selection of oversized shirts and blazers in retail stores or online.
- Textile
- Disruptive innovation opportunity: Develop new fabrics and technologies to enhance the comfort and fit of oversized shirts and blazers in the textile industry.
