N.HOOLYWOOD and INVINCIBLE Join Forces on the 2002R GORE-TEX
N.HOOLYWOOD works in collaboration with both INVINCIBLE and New Balance on a new 2002R GORE-TEX sneaker model for the season. The new update of the signature shoe provides a durable construction throughout the silhouette and has a colorway detail that is inspired by militaristic elements.
The new sneaker is detailed with different hues of navy blue throughout the panels of the upper. It is made from breathable mesh materials at the base of the shoe and then marketed with quarter panel overlaps and toe tips in a dusty navy color. To add some textural contrast across the silhouette, the quarters, heels, and mudguards are made from a shaggy suede material in a saturated blue hue.
Image Credit: Up to Date Tokyo
The new sneaker is detailed with different hues of navy blue throughout the panels of the upper. It is made from breathable mesh materials at the base of the shoe and then marketed with quarter panel overlaps and toe tips in a dusty navy color. To add some textural contrast across the silhouette, the quarters, heels, and mudguards are made from a shaggy suede material in a saturated blue hue.
Image Credit: Up to Date Tokyo
Trend Themes
1. Militaristic-inspired Sneakers - Opportunity for other fashion brands to collaborate with military institutions and add their own design twists to create a unique, durable shoe offering.
2. Gore-tex-focused Footwear - Opportunity for footwear companies to create more shoes that prioritize and highlight their use of GORE-TEX technology.
3. Sustainable Military-inspired Fashion - Opportunity for fashion designers to further explore sustainable fabrics such as bamboo or organic cotton in creating durable, militaristic-inspired clothing.
Industry Implications
1. Fashion and Apparel - Industry can explore more collaborations with military institutions and focus on durability and sustainability in their clothing designs.
2. Footwear - Industry can explore the use of GORE-TEX technology in more footwear products that prioritize durability and style.
3. Military-industrial Complex - Military institutions can further explore collaborations with fashion brands to create unique, durable clothing and footwear offerings for their personnel.
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