1960s Revival Watches

Citizen Revives Its 1964 Women’s Watch With Two Solar-Powered Kii Models

Citizen is bringing back its 1964 Super Highness, reworking the historic women’s watch as two new models under its Japanese Kii: label. The revival retains the original’s compact dress-watch proportions but replaces its hand-wound movement with Citizen’s Eco-Drive solar technology, removing the need for regular winding.

Both versions feature a dual-curved sapphire crystal with an underside cut designed to create shifting reflections across the dial. The detail adds visual depth to the small watch while keeping its jewellery-inspired appearance.

Pre-orders are now open, with both models scheduled to ship on the 12th of November of this year. The relaunch combines the styling of Citizen’s early luxury watches for women with a more convenient solar-powered movement.

Image Credit: Citizen

Solar-powered Heritage Watches
Vintage watch revivals gain fresh relevance when archival styling is paired with low-maintenance solar movements that reduce reliance on batteries or winding.
Miniature Luxury Timepieces
Compact dress-watch proportions reflect renewed demand for jewelry-like accessories that blend functional timekeeping with refined personal style.
Reflective Dial Design
Dual-curved sapphire crystals and engineered light play introduce premium visual depth to small-format watches without requiring larger case sizes.

Sectors Adopting This

Watchmaking
Legacy brands can reinterpret historic models with modern movement technology to connect heritage appeal with contemporary convenience.
Luxury Accessories
Jewelry-inspired timepieces create crossover opportunities between fine accessories and functional wearable goods for style-conscious consumers.
Sustainable Consumer Goods
Solar-powered mechanisms support broader shifts toward durable products that minimize disposable battery use while preserving premium design cues.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 34%
Freshness 100%