adidas has just teamed up with 11 Honoré to launch the collaborative new 11 Honoré X adidas activewear collection.
11 Honoré is a size-inclusive luxury label owned by Dia & Co., which is a plus-size retailer and personal styling platform. The growing label recently joined forces with adidas to create a lineup of size-inclusive activewear that combines comfort with fashion-forward styles. In total, there are 14 different styles to choose from, ranging from onesies and corset bras to sweatpants and T-shirts. Each piece is available in sizes 1XL to 4XL and boasts adidas’ FORMOTION technology, which ensures that cuts are sculpted for optimal comfort and movement. As adidas’ Senior Designer for Sports Partnerships Ngoc-Hien Nguyen explains, “It was super important that the collection didn’t compromise on style and that there were pieces that could support any activity, from fitness garments to more lifestyle-inspired pieces that are perfect for daily life."
The new 11 Honoré X adidas collection is available now online.
Image Credit: 11 Honoré X adidas, <a rel='nofollow' href='https://hypebae.com/2022/11/11-honore-adidas-activewear-size-inclusive-collaboration-release-where-to-buy'>hypebae</a>, <a rel='nofollow' href='https://www.adidas.com/us/women-plus_size'>adidas</a>
Key Themes Behind This Trend
- Size-inclusive Activewear
- The trend of creating size-inclusive activewear is disrupting the traditional fashion industry and creating new opportunities for brands to reach a broader customer base.
- Collaborative Collections
- The trend of brands collaborating to create new collections is disrupting traditional brand partnerships and opening up opportunities for diverse and innovative design collaborations.
- Fashion-forward Comfort
- The trend of combining fashion-forward styles with comfortable activewear is disrupting the activewear market and creating opportunities for brands to cater to both form and function.
Where This Applies
- Activewear
- The activewear industry is being disrupted by the trend of creating size-inclusive, fashion-forward collections that cater to diverse customers and their unique needs.
- Fashion Retail
- The fashion retail industry is being disrupted by the trend of collaborative collections, which offer opportunities for brands to work together and create unique fashion experiences for customers.
- Personal Styling Services
- The personal styling services industry is being disrupted by the trend of size-inclusive activewear, which requires a more personalized approach to styling for plus-size customers who often struggle to find clothing that fits and flatters their bodies.
