The new 1017 ALYX 9SM Spring/Summer 2020 collection made its debut during Paris Fashion Week recently and it features a wide selection of utilitarian streetwear designs. The brand has come a long way since its inaugural debut, now considered experts in fine tailoring within the industry.
Matthew Williams explains that "Tailoring is a very difficult thing to do as a young brand because there are so many amazing brands that have been doing it for so long.” It was a challenge for the young label, pushing their own boundaries for consistent improvement throughout the years. To really celebrate the authentic roots of the fashion brand, Williams' wife Jennifer Williams walked the runway which brought fans to applause.
Key Themes Behind This Trend
- Utilitarian Streetwear Designs
- Disruptive innovation opportunity: Explore sustainable materials and manufacturing techniques for utilitarian streetwear designs.
- Fine Tailoring Within the Fashion Industry
- Disruptive innovation opportunity: Develop automated or AI-powered solutions for fine tailoring to improve efficiency and precision.
- Celebrating Authentic Roots in Fashion Brands
- Disruptive innovation opportunity: Incorporate augmented reality (AR) or virtual reality (VR) technology to create immersive experiences that showcase a fashion brand's authentic roots.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate blockchain technology to enhance transparency and traceability within the fashion industry supply chain.
- Sustainable Materials and Manufacturing
- Disruptive innovation opportunity: Develop innovative materials and manufacturing processes that reduce the environmental impact of the fashion industry.
- Automated Tailoring Solutions
- Disruptive innovation opportunity: Create automated tailoring solutions using robotics and machine learning algorithms to revolutionize the traditional tailoring process.
