032C and KM20 Released an Exclusive Capsule Collection
Ellen Smith — December 27, 2017 — Fashion
References: highsnobiety & hypebeast
This collaboration between the Berlin-based magazine and lifestyle brand 032c and KM20 offer consumers an exclusive T-shirt capsule collection that's both edgy and subtle.
The collection is comprised of T-shirts and long-sleeved shirts, offering the consumer something that can be worn year-round. The simplicity of this collection is further emphasized through the colorways, which feature a basic white and black, making for the ideal staple piece for any wardrobe.
The collection's primary design features the magazine's first and most iconic cover printed onto an oversized white T-shirt. These looks are as perfect for lounging around the house as they are for pairing with a fashionable outfit, as the collaboration was designed with Berlin's fashion-conscious consumers in mind.
The collection is comprised of T-shirts and long-sleeved shirts, offering the consumer something that can be worn year-round. The simplicity of this collection is further emphasized through the colorways, which feature a basic white and black, making for the ideal staple piece for any wardrobe.
The collection's primary design features the magazine's first and most iconic cover printed onto an oversized white T-shirt. These looks are as perfect for lounging around the house as they are for pairing with a fashionable outfit, as the collaboration was designed with Berlin's fashion-conscious consumers in mind.
Trend Themes
1. Collaborative Fashion - The collaboration between 032c and KM20 showcases the trend of fashion brands partnering to create exclusive collections, offering disruptive innovation opportunities for brands to expand their reach and tap into new consumer markets.
2. Iconic Print Apparel - The use of the magazine's first cover as the primary design on the T-shirts demonstrates the trend of iconic print apparel, presenting disruptive innovation opportunities for brands to leverage nostalgia and create unique fashion statements.
3. Year-round Capsule Collections - The release of a capsule collection consisting of T-shirts and long-sleeved shirts highlights the trend of year-round fashion offerings, presenting disruptive innovation opportunities for brands to cater to consumers' desire for versatile and timeless pieces.
Industry Implications
1. Fashion Design - The collaboration between 032c and KM20 in creating a capsule collection opens up disruptive innovation opportunities within the fashion design industry, allowing brands to experiment with collaborations and create unique and exclusive collections.
2. Magazine Publishing - The use of the magazine's iconic cover as the primary design on the T-shirts presents disruptive innovation opportunities within the magazine publishing industry, allowing brands to extend their reach and revenue streams by leveraging their brand recognition and iconic imagery.
3. Retail - The release of year-round capsule collections presents disruptive innovation opportunities within the retail industry, enabling brands to offer versatile and timeless pieces that cater to consumer demands for products suitable for all seasons.
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