Packaging Trends

Hotel Fashion Collaborations

Palace Hotel Tokyo Launched Its Dior Bamboo Pavilion Stay Package

Palace Hotel Tokyo launched 'A Touch of Dior at Palace Hotel Tokyo,' an exclusive stay package timed to coincide with the opening of the Dior Bamboo Pavilion in Tokyo's Daikanyama area. The Palace... MORE

Top 100 Lifestyle Trends in April

From Distraction-Free Alarm Clocks to Menstrual Care Charms

The April 2026 lifestyle trends reflect a convergence of wellness, design innovation, cultural expression, and experiential engagement across contemporary consumer behavior. To begin with, while on... MORE

Top 75 Eco Trends in April

From Y2K-Inspired Sustainable Bag Designs to Koroneiki Olive Oils

April 2026’s eco trends focused on circular packaging and cleaner short‑distance mobility, with both industrial suppliers and consumer brands pushing toward lower‑impact choices. Amcor and... MORE

Bottle-Inspired Watch Designs

G-SHOCK Coca-Cola Anniversary Watch Echoes Contour Bottle Form

G-SHOCK Coca-Cola anniversary watch is a commemorative timepiece created to mark the beverage brand’s 140th anniversary, translating the contour bottle into a wristwatch format. The design... MORE

Leak-Free Pouch Packaging Partnerships

Aptar Closures and Cheer Pack Announced a New Partnership

Aptar Closures and Cheer Pack North America announced a new partnership that will support a leak-free packaging experience for consumers. The partnership includes the Cheer Pack's SqueezeNSip... MORE

Recycled Paper Razor Packaging

Quattro Debuts New Razor Packaging Made with Eco-Friendly Materials

Wilkinson Sword Intuition is launching packaging made with 90% recycled paper and zero plastic, allowing the brand to adopt more sustainable business operations. The new packaging features color... MORE

Sustainable Monitor Certifications

Viewsonic Achieves EPEAT 2.0 Registration for Its VG2456 Model

ViewSonic has achieved EPEAT 2.0 registration for its WorkPro collection VG2456 monitor. This designation makes the company an early adopter of the Global Electronics Council's updated... MORE

Limited-Edition American Hard Ciders

Blake's Hard Cider American Apple Celebrates the USA

Blake's Hard Cider American Apple imperial hard cider has been debuted in limited-edition packaging as a nod to the United States Semiquincentennial that prioritizes celebration and patriotism. The... MORE

Tech Brand Recycling Milestones

Apple Hit a Record 30% of Product Materials From Recycled Sources

Apple announced that 30% of all materials across products shipped in 2025 came from recycled sources. This marks the company's highest-ever level, alongside the completion of its transition to... MORE

Prescription Eyewear Recyling Programs

Specsavers Recycling Initiative is Arriving Across the UK

The Specsavers recycling initiative is being rolled out to all of the brand's locations in the UK that will offer consumers a simpler way to responsibly manage prescription eyewear, contact lens... MORE

Soda Cocktail Cotton Candies

Flossie's Shirley Temple Cotton Candy Shares a Sweet, Nostalgic Taste

Snackable, single-serve cotton candy brand Flossie puts an exciting spin on a classic fair treat with novel flavors like Shirley Temple Cotton Candy. This fresh, cherry-sweet treat is... MORE

Nostalgia-Driven Cereal Promotions

Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys

Kellogg’s Toy Story 5 cereal boxes mark the return of in-pack toys for the first time in over a decade, rolling out across major U.S. retailers starting April 26. The limited-edition packaging... MORE

Galactic-Themed QSR Menus

The Mandalorian and Grogu Menu Arrives at Burger King

The Mandalorian and Grogu menu is a limited-time Burger King rollout tied to the upcoming film release on May 22, launching on May 4 across participating U.S. locations. The lineup introduces four... MORE

Kitchen Freshness Devices

The Febreze TRASH Odor Fighter Reduces Up to 99% of Trash Odors

From raw meat packaging to soggy paper towels, the kitchen trash collects a surprisingly pungent combination of everyday discards, and the brand-new Febreze TRASH Odor Fighter is a high-performance... MORE

Durable Low-Waste Flashlights

Olight Released Its Two New Sustainable Flashlights for Earth Month

Chinese flashlight brand Olight released two new sustainable flashlights for Earth Month: the 'Baton Series' and 'ArkPro Ultra Onyx Black,' both built on sustainable design principles that... MORE

Recyclable Packaging Films

RATTPACK's murFlEX Simplifies Its Mono-Polypropylene Packaging

RATTPACK introduced murFLEX PP Clip Foil, a recyclable, mono-polypropylene high-barrier film designed for retort applications, featuring a multilayer structure made entirely from PP. The film... MORE

Supplement Subscription Products

Unilever has Aquierd Grüns Direct-To-Consumer Supplement Packs

Unilever acquired Grüns, a direct-to-consumer supplement brand known for single-serving daily packs designed to simplify vitamin routines, featuring pre-sorted, portioned sachets to reduce... MORE

Chic Tree-Planting Phone Cases

PITAKA Will Plant a Mangrove Tree for Each Breath of Veins Purchase

PITAKA — a brand known for its durable phone accessories — has launched a new product called the Breath of Veins phone case. This offering ties each purchase directly to the planting of one... MORE

Paper-Based Barrier Drink Packaging

Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging

Tetra Pak and Sterilgarda Alimenti announced a collaboration on a one-liter aseptic carton with a paper-based barrier as a nod to the changing industry. The solution comes in the form of the Tetra... MORE

Misaddressed Mailer Campaigns

Lancôme Intentionally Sent PR Packages to the Wrong Recipients

PR unboxings are in no short supply online, but Lancôme recently cut through the noise wth a mailer campaign that saw content creators, celebrities and brand partners receive boxes addressed to... MORE

Recycled Plastic Candy Packaging

Cadbury Mini Eggs Came in Recycled Plastic Packaging This Easter

If you noticed that your Cadbury Mini Eggs came in a different package this year, that's because they were sold in a new recycled plastic candy packaging. For Easter 2026, the food brand Mondelēz... MORE

Ingredient Analysis Apps

CornStarch AI Scans Labels To Detect Potentially Harmful Ingredients

CornStarch AI is a mobile application that uses artificial intelligence to analyse product ingredient labels in real time. By scanning packaging through a device’s camera, the platform identifies... MORE

Cinematic Soda Campaigns

Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign

Diet Coke and The Devil Wears Prada 2 have announced a new partnership for a campaign that celebrates the upcoming release of the fashion-centric sequel. The campaign will take a fan-focused... MORE

Beginner-Friendly Menstrual Disc Campaigns

The Flex Company Debuts the Beginners Welcome Campaign

The Flex Company has launched a Beginners Welcome campaign, alongside a new six-count package of its Flex Disc menstrual discs. These ventures are designed to lower the financial and psychological... MORE

Reduced-MOQ Cosmetic Services

Cosmetic Innov Access Launched by Édith Almenara and Walid Ouennich

Cosmetic Innov Access is a French distribution service launched in September 2024 by Édith Almenara and Walid Ouennich, designed to repackage cosmetic raw materials into smaller lots, featuring... MORE