No need to reveal your true identity thanks to these 12 mask fashions. While some (those of Lady Gaga) are over-the-top, some are simply eccentric (gold gas masks).
Whether it be in advertisements or actual fashion, masks seem to be everywhere. So pick the masked avenger (or odd person on the street) you want to be, and rock these masked looks.
Implications - The rise of masks in couture plays into the fantastical dress-up element of fashion that is too often forgotten in daily life. The entire haute couture industry is based on dressing for fun as opposed to survival, which is emphasized when masks are incorporated into a collection. Ultimately, this signifies the return of playtime in couture fashion.
SCORE
3.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 35%
Freshness 8%
