These How To Spend It editorials with the Financial Times showcase the best of lavish couture. Brands like Christian Louboutin, Chanel and Prada are all showcased within the pages, advising the publication's readership on the many ways in which they can and should make high fashion investments.
Overtly orange pairings and titanic trinket fashion are now How To Spend It staples, showcasing these looks alongside subjects like Daphne Guinness and Caterina Ravaglia. How To Spend It's capture of these high profile names has been essential to its success, enticing the many who keep up with pop cultural developments. Luxury watches, iPad cases and cottage retreats have also been exhibited, further driving home the magazine's luxurious nature.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 59%
Freshness 8%
