These pieces of Hello Kitty cross-branding prove that the cutesy Japanese kitten really is the king, er queen, of cross-branding.
It seems like anything that Hello Kitty touches turns to gold. Who would have thought that a simple cartoon cat had the power to be on an airplane or a pair of shoes? These pieces of Hello Kitty cross-branding show just how iconic the Hello Kitty has become. Click through this cluster if you want to see cross-branding done right. All hail the kitty queen.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 48%
Freshness 8%
