The masterminds behind these daring Durex campaigns consistently create eyebrow-raising and head-turning advertisements. Despite being amusing, confusing, compromising and downright cocky, these ads are also extremely clever without being overtly explicit.
These creative and brainy Durex campaigns have often caused shock and appall, but are usually the source for some good-hearted laughs.
Implications - Companies, especially those who deal with more risque products, need only look to advertising efforts such as these to see how to capture consumer attention in a provocatively lasting way. Society is increasingly receptive to marketing that pushes boundaries, and smart companies know that simultaneously amusing and informing your target market is a huge advantage depending on your target demographic.
From Typeface Condom Ads to Rubber Rabbit Sexvertising
Orgasmic Space Ads
Durex Will Make You Scream So Loud
Clever Ad Looks Tame To The Innocent
Durex: Whatever is On Your Mind
New Durex Site Makes Your Little Guy More Fun
Free Condoms For Feedback
Durex Seeking Condom Testers
8 Posts For the Ugly Obsessed
Condom Testers Wanted
Tough Job For Some
Suggestive Skin Campaigns
Durex Fetherlite Ultima Condoms Ads Promise Sensitivity
Rubber Rabbit Sexvertising
Durex 'Get it On' Ad Features a Condom-Bunny Threesome
Typeface Condom Ads
Durex Uses Text Images to Get Your Attention
Durex Puts Ugly on Your Pillow
"Last Longer" Campaign
Cocky Condom Campaigns
These Durex XXL Ads Pack a Big Punch