11 BAPE Branding Moves

From Cutesy Bathing Ape Collaborations to Tricked Out Toiletries

Clothing line A Bathing Ape is very well known in the underground clothing scene, where they are constantly pushing the envelope. A Bathing Ape is always at the forefront of hip ideas; from pop up shops to clothing, BAPE is constantly putting together covet-worthy collections.

A Bathing Ape is always collaborating with the best in the business, from Hello Kitty to the classic “Ghostbusters.” The following cluster looks at some of the cool projects that BAPE has worked on.

SCORE
3.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 61%
Activity 23%
Freshness 8%