"WHO IS ELIJAH" is an independent luxury fragrance house established in 2018, making waves in the perfume industry with its cruelty-free and gender-neutral scents. Hand-filled in Sydney, Australia, the brand's fragrances are a blend of ephemeral and monochromatic elements, symbolizing a clean-cut, modernist aesthetic. It's eau de parfums blur gender lines, appealing to a wide audience.
The founder and creative director, Raquel Bouris, redefined the luxury fragrance world with a focus on ethical, gender-neutral scents. Inspired by minimalism and modernity, WHO IS ELIJAH aims to create a comprehensive fragrance wardrobe. Bouris believes fragrance should evoke cherished memories, with the brand's minimalist design allowing wearers to form their own associations.
The collection includes a variety of scents and sets, such as "NOMAD," "WALL STREET," "REBEL ROSE," and more, available in different sizes. The brand also offer a Discovery Set, various trio collections, and special Christmas bundles.
Independent Luxury Fragrances
WHO IS ELIJAH Offers Ethical, Gender-Neutral Luxury Fragrances
Trend Themes
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3. Minimalist Fragrance Design - The brand's minimalist design allows wearers to form their own associations with the scents.
Industry Implications
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