Hostess Brands, Inc. has announced that it will be adding two new sugar-free cookie products to its Voortman line: Mini Iced Oatmeal and Mini Vanilla Shortbread. Unlike eVoortman's other traditional cookie packs, these new flavors will arrive in a smaller, bite-sized version designed for ideal snacking.
Both versions of the new cookie products will hit supermarket shelves this February, where they will be offered in 5-oz multi-serve resealable pouches. In addition, the new mini cookies should appeal to health-conscious consumers as they are made without sugar and contain no artificial flavors or colors.
"Our new Voortman sugar-free mini cookies tap into a growing desire among consumers for great-tasting, bite-sized snacks that help them achieve a balance between health and indulgence," said Adam Lisook, general manager of Voortman.
Bite-Sized Sugar-Free Cookies
Voortman Adds Two Mini Cookie Variations to Its Lineup
Trend Themes
1. Mini-sized Snacks - Demand for snack-sized food products that offer convenience and portion control creates opportunities for disruptive innovation.
2. Sugar-free Sweets - Consumer concerns about sugar intake fosters potential for disruptive innovations that offer healthier alternatives to traditional sweets.
3. Clean-label Products - Growing demand for clean-label products that are free from artificial flavors and colors presents potential for disruptive innovation in the food industry.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend of mini-sized snacks to develop innovative products that cater to on-the-go consumers.
2. Sugar-free Products Industry - The sugar-free products industry can create disruptive innovations that offer attractive and tasty alternatives to traditional sweets and meet the growing demands of health-conscious consumers.
3. Healthy Food Industry - The healthy food industry can explore the trend of clean-label products and develop innovative snacks that offer healthier options to consumers.