Toronto-based company, SOMA, has developed a beauty solution that promotes healthy hair and skin through its vitamin C-infused shower filtration device. To get an extra boost of vitamin C while in the shower, consumers can attached the device to their exiting shower head, and once installed the filter works by filtering out harmful contaminants directly from the water to reduce skin and hair irritation. Then, through a technology consisting of 15-stages, which aims to restore and re-balance the skin's pH levels, the water is infused with essential minerals, calcium sulphate and vitamin C.
Especially appealing to those who live in typically dryer climates or who have hard water issues, SOMA provides relief to dull and dry hair and skin through one simple device, simplifying and improving consumers' self-care routines.
With a passion for mental health issues, SOMA contributes a portion of every purchase to Jack.org, a Canadian charity that trains and empowers young leaders to revolutionize mental health.
Vitamin C Infused Shower Filters
Soma's New Shower Device Gives You a Boost of Vitamin C
Trend Themes
1. Vitamin C Infused Beauty Products - Companies can expand on SOMA's innovation to develop more beauty and personal hygiene products that are infused with vitamin C.
2. 15-stage Water Filtration Technology - The 15-stage technology used by SOMA for their vitamin C shower filter presents opportunities for the development of similar products that address issues such as hard water and potential contaminants in water.
3. Charitable Business Collaborations - Similar to SOMA's donation to Jack.org, businesses can collaborate with charities to support social causes aligned with their mission and values.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can incorporate vitamin C-infused products and 15-stage water filtration technology for hair and skin health.
2. Home Hygiene and Water Filtration - Companies in the home hygiene industry can innovate 15-stage water filtration technology for various home appliances like shower heads, faucets, and washing machines for better health and hygiene.
3. Charity and Social Impact - Businesses can collaborate with charities to support social causes that align with their corporate social responsibility policies and commitments.