U.K.-based vegans rejoice this week as Boursin officially announces the launch of its vegan Garlic & Herbs cheese spread, a highly popular product that has only been available in the United States so far.
Following its initial launch this December, the plant-based cream cheese spread will be rolled out to additional retailers nationwide in February 2022. According to the company, Boursin recognized there was a gap in the U.K vegan cheese market "for specialty options," which is why they set out to deliver the product as quickly as possible.
The spread is made from sunflower oil and provides strong flavors of garlic, chives, and parsley. "Boursin Plant-Based delivers the delicious Boursin-inspired taste consumers know and love, without compromising on indulgence and delicious flavor," said Senior Brand Manager, Célina Leroyer in a recent press release.
Plant-Based Cheese Spreads
Boursin Vegan Garlic & Herbs Cheese Spread is Now Available in the U.K.
Trend Themes
1. Growing Demand for Plant-based Alternatives - The launch of Boursin Vegan Garlic & Herbs cheese spread in the U.K. reflects the increasing demand for plant-based alternatives to traditional dairy products.
2. Expansion of Specialty Vegan Cheese Market - Boursin's launch in the U.K. highlights the potential for expanding the specialty vegan cheese market to offer more diverse options to consumers.
3. Innovation in Vegan Cheese Production - The development of Boursin Vegan Garlic & Herbs cheese spread demonstrates potential for innovation in the production of vegan cheese that can deliver the same indulgent flavors as traditional dairy products.
Industry Implications
1. Plant-based Food Industry - The launch of Boursin Vegan Garlic & Herbs cheese spread is an opportunity for plant-based food companies to expand their product lines and cater to the growing demand for vegan alternatives.
2. Specialty Food Market - Expanding the specialty vegan cheese market with innovative products like Boursin's vegan spread presents opportunities for growth and differentiation within the specialty food industry.
3. Food Manufacturing Industry - The development and production of vegan cheese options presents opportunities for food manufacturers to innovate and capture a larger share of the growing plant-based food market.