Twelve South has established itself as a leading provider of beautifully designed accessories for popular Apple products, including iPads, iPhones, and Apple Watches. With the increasing use of mobile devices in fitness routines, Twelve South has developed several convenient options to enhance workouts and make them more comfortable.
One such product is the HoverBar Tower, a flexible floor stand for iPad that is suitable for use with Apple Fitness+, Peloton, and other digital workout apps. The stand is adjustable in height, allowing users to position their screen at the appropriate level for different types of workouts, such as yoga, weight training, or stationary bike riding.
Another product is the ActionBand, a soft, flexible terry cloth band that hugs the wrist and absorbs sweat to keep hands dry during workouts. Made with stretchy Iycra, the ActionBand can also be slid onto the forearm if needed. It is designed for activities that require a more comfortable fit for the Apple Watch, such as tennis, basketball, crossfit, and jogging. The ActionBand comes with two matching wrist bands – one with a secure Watch frame and one without – to ensure versatility and convenience.
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
Trend Themes
1. Mobile Device Fitness Accessories - The trend of using mobile devices during workouts creates opportunities for innovative fitness accessories like the HoverBar Tower and ActionBand.
2. Adjustable Fitness Stands - The HoverBar Tower's height adjustment feature presents an opportunity for competitors to create customizable and convenient stands for various workouts.
3. Flexible Workout Bands - The ActionBand's comfortable design creates an opportunity for innovative competitors to create more breathable and versatile workout bands.
Industry Implications
1. Fitness Accessories - Opportunities exist in the fitness accessories industry to integrate mobile devices like iPads, iPhones, and Apple Watches into workout routines.
2. Mobile Device Accessories - The trend of using mobile devices during workouts creates opportunities for innovation in the mobile device accessories industry with products like the HoverBar Tower and ActionBand.
3. Sporting Goods - Opportunities exist in the sporting goods industry to create customizable and breathable workout bands and adjustable stands for various workouts.