Casey’s Normal Shops, Inc., the convenience-store chain found in 16 states, seems to have finally found its footing with the relaunch of the Toastwich.
Casey's recently relaunched its breakfast menu with the Toastwich as the star offering. The Toastwich is described as "unique handheld system" that's "like a sizzling breakfast pocket or a breakfast calzone." In other words, the dish consists of bacon, scrambled eggs, and gooey cheddar cheese all wrapped up in the brand's made-from-scratch dough. The result is an ultra-portable and wholly unique breakfast offering.
While pizza slices have always generated a large portion of Casey's sales, the Toastwih proves there's room for a savory breakfast offering that sticks close to what the brand is known and loved for.
Folded Breakfast Sandwiches
Casey's Toastwich is an Ultra-portable Breakfast Dish
Trend Themes
1. Portable Breakfast Foods - Casey's Toastwich offers a unique handheld system for breakfast, pointing towards growing trends in portable breakfast options.
2. Innovative Breakfast Wraps - The Toastwich's combination of bacon, scrambled eggs, and cheese wrapped in made-from-scratch dough creates opportunities for innovation in handheld breakfast wraps.
3. Expansion of Convenience Store Menus - Casey's relaunch of their breakfast menu highlights a growing trend of convenience stores expanding their food offerings beyond traditional snacks and drinks.
Industry Implications
1. Convenience Stores - Casey's relaunch of their breakfast menu with the Toastwich highlights the potential for growth in breakfast food sales in convenience stores.
2. Fast Food Chains - The popularity of portable and innovative breakfast offerings like the Toastwich presents opportunities for fast food chains to expand their menu and appeal to on-the-go customers.
3. Frozen Food Companies - The success of the Toastwich and its convenient, handheld format suggests opportunities for frozen food companies to create breakfast options that are easy to prepare and take with you.