There has not been (and likely never will be) a shortage of LEGO fans and the latest drop by the company will certainly capture the attention of Marvel fans—it is Thor's Hammer. This product is set to release in March and it is available for pre-order at $99 USD.
The Mjölnir is made with a total of 979 pieces and measures 18 inches in height. While the experience of building it can be fun, the LEGO kit definitely presents a cool object for display on a bookshelf. Since Thor's Hammer is part of the Marvel Infinity Saga kit, the construction comes with a little plaque. The construction also includes a secret compartment for a Thor Minifigure.
Superhero-Inspired LEGO Sets
LEGO Released Thor's Hammer as Part of Its Marvel Infinity Saga
Trend Themes
1. Character-inspired LEGO Sets - Opportunity to create LEGO sets based on popular movie and TV characters.
2. Interactive Construction Experiences - Opportunity to incorporate augmented reality and interactive building experiences into LEGO sets.
3. Collectible LEGO Sets - Opportunity to create limited edition and exclusive LEGO sets for collectors.
Industry Implications
1. Entertainment Industry - Collaborate with movie and TV studios to create licensed LEGO sets.
2. Toy Industry - Incorporate new technologies and interactive experiences into traditional toy building sets.
3. Collectibles Industry - Create high-end and limited edition LEGO sets for collectors and enthusiasts.