This holiday season, Grand Marnier is unveiling an exciting (W)rapping Paper program in collaboration with the dynamic rock and rap artist Teezo Touchdown and the luxury black-owned gifting company UNWRP. This innovative program is a celebration of the holidays, meaningful moments, and the remarkable 50-year journey of hip hop. It offers a range of limited-edition offerings, gift content, custom cocktail kits, and a charitable donation to The Hip Hop Museum.
The heart of the program is the limited-edition (W)rapping Paper and Cocktail Kit. UNWRP and Grand Marnier have come together to create a unique holiday (w)rapping paper that pays tribute to the 50th anniversary of hip hop. Inspired by Teezo Touchdown, the paper features musical elements and devices that tell the story of how music enthusiasts have experienced hip hop throughout the decades. Customers can also purchase the Grand Margarita holiday cocktail kit, complete with all the ingredients needed to craft Teezo Touchdown's twist on this delightful drink, along with stylish garnishes and complimentary custom (w)rapping paper.
For a deeper dive into Teezo Touchdown's journey in the music industry, Grand Marnier has produced exclusive video content. This content showcases Teezo wrapping bottles of Grand Marnier and unveiling other unique gifts. It will be released on Grand Marnier's Instagram (@grandmarnierusa) and YouTube on November 28th.
In the spirit of commemorating the rich history of hip hop, Grand Marnier is making a donation to The Hip Hop Museum. The funds provided by Grand Marnier will support the museum's research and curation of exhibits and collections.
Residents of New York and Houston, aged 21 and over, are invited to immerse themselves in the world of Grand Marnier this holiday season. They can visit the Grand Encounter experience in their cities, where they'll enjoy special hip hop performances and have the opportunity to purchase the Grand Margarita cocktail kit, making holiday shopping a little more exciting and convenient. RSVPs are available for specific dates in both New York (11/15-11/17) and Houston (11/29-12/1).
Hip Hop-Celerbating Margarita Kits
Grand Marnier Teams Up with Teezo Touchdown and UNWRP
Trend Themes
1. Limited-edition Gift Offerings - The collaboration between Grand Marnier, Teezo Touchdown, and UNWRP introduces a range of limited-edition offerings and custom cocktail kits for the holiday season.
2. Music-inspired (w)rapping Paper - The unique holiday (w)rapping paper pays homage to the 50th anniversary of hip hop, featuring musical elements and devices that tell the story of hip hop's evolution.
3. Immersive Brand Experiences - The Grand Encounter experience in New York and Houston allows consumers to enjoy special hip hop performances, purchase the Grand Margarita cocktail kit, and make holiday shopping more exciting and convenient.
Industry Implications
1. Alcohol and Beverage - Grand Marnier's collaboration with Teezo Touchdown and UNWRP presents disruptive innovation opportunities in the alcohol and beverage industry, through limited-edition offerings and custom cocktail kits.
2. Gift and Retail - UNWRP's partnership with Grand Marnier and Teezo Touchdown offers new possibilities for the gift and retail industry, with the introduction of music-inspired (w)rapping paper and exclusive holiday cocktail kits.
3. Entertainment and Events - The immersive experiences provided by Grand Marnier's Grand Encounter event in New York and Houston open up innovative opportunities in the entertainment and events industry, combining special hip hop performances with unique product offerings.