Swoon, an emerging beverage brand specializing in lemonade and iced tea, has officially partnered with retail giant Target. Starting now, Target will begin selling three classic Swoon flavors -- Ginger Lemonade, Pink Lemonade, and Half + Half -- in a new four-pack format. The beverages will be available at 360 target locations in the United States, as well as online via Target.com.
Swoon's canned drinks offer consumers the great taste of lemonade and iced tea, while also delivering added nutritional benefits. For example, its Ginger Lemonade delivers a crisp and refreshing taste and an impressive nutritional profile thanks to its addition of organic ginger. Similarly, the Pink Lemonade provides a sweet strawberry-flavored taste while containing 100% of the recommended daily Vitamin C intake. Lastly, The Half + Half offers a caffeinated kick; however, its caffeine comes from a clean tea-based source.
Functional Lemonade Beverages
Swoon's Top Three Flavors Are Now Available at Target in Four-Packs
Trend Themes
1. Functional Lemonade Beverages - Beverage brands can offer innovative, functional flavors by incorporating beneficial ingredients and nutrients into their products.
2. Convenient Four-pack Formats - Retailers can capitalize on the trend towards convenient, easily transportable products by offering four-pack formats for on-the-go consumption.
3. Online and In-store Availability - Brands that offer both online and in-store availability can maximize their reach and convenience for consumers.
Industry Implications
1. Beverage - Beverage companies can use functional ingredients to create innovative products that offer both taste and nutrition.
2. Retail - Retailers can adapt to the trend of on-the-go consumption by offering convenient four-pack formats for busy consumers.
3. E-commerce - Companies that offer both online and in-store availability can reach the widest possible audience and provide consumers with maximum convenience.