Newly launched Californian golf brand Students has unveiled its first inaugural clothing collection titled 'First On The Tee Box Collection.' According to the company, the new capsule aims to communicate Students' laid-back ethos, which sees the brand merge the world's golf and streetwear.
The collection consists of a wide range of items, including baggy shorts, pullover hoodies, graphic t-shirts, crewneck sweaters, and athletic pants -- all of which derive notable inspiration from familiar streetwear looks. Some standout pieces include a pair of high water yellow pants with white polka-dots, an oversized tote bag with an ocean print and white straps, and a series of t-shirts with matching golf-inspired imagery.
The 'First On The Tee Box Collection' is set to drop on November 4 on the Students' website.
Streetwear-Inspired Golf Apparel
Students Has Unveiled its 'First On The Tee Box Collection'
Trend Themes
1. Streetwear-inspired Golf Apparel - Combining fashion and function in golf attire to attract a younger demographic of players.
2. Multifunctional Clothing Collections - Creating versatile clothing collections that can be used for multiple occasions.
3. Athletic Wear Beyond Sports - Expanding athletic wear to be worn as casual wear.
Industry Implications
1. Sports Apparel - Innovating golf clothing to attract a younger demographic.
2. Fashion - Blurring the lines between sportswear and streetwear to create a new market for golf attire.
3. Retail - Marketing and selling golf clothing online to a wider audience with a strong online presence.