Del Taco launched its final vanilla shake for the summer of 2022, the 'Strawberry Pinata.' This vanilla shake is immediately recognizable for its distinct milky-strawberry-colored base and its abundance of rainbow-colored M&M candies.
The shake itself is made in a similar fashion to Del Taco's strawberry shake, meaning it includes a vanilla ice cream base with strawberry flavoring and artificial colors. However, the Strawberry Pinata includes whole, real M&Ms mixed into it to add even more flavor.
Del Taco's Strawberry Pinata shake is available now throughout the month of August, 2022, at participating Del Taco locations while supplies last. The snack-like beverage retails for approximately $5 USD, though prices may vary by states and individual locations.
Rainbow Vanilla Shakes
Del Taco Launched the 'Strawberry Pinata' Shake for the End of Summer
Trend Themes
1. Colorful Shakes - There is an opportunity for fast-food chains to create more photogenic and vibrant shakes to appeal to younger generations and social media users.
2. Real Ingredient Incorporation - Incorporating real and unexpected ingredients into shakes can differentiate a fast-food chain's dessert offerings and improve the flavor experience for customers.
3. Seasonal Beverages - Launching seasonal or limited-time-only beverages can create hype and urgency for customers to try a fast-food chain's newest dessert offerings.
Industry Implications
1. Fast-food Chains - Fast-food chains can capitalize on the popularity of shakes as a dessert option by innovating with new flavors, ingredients, and presentation.
2. Beverage Industry - There is an opportunity for the beverage industry to create pre-packaged, convenient versions of the colorful and fun shakes that are being offered at fast-food chains.
3. Marketing and Advertising Industry - Companies in the marketing and advertising industry can help fast-food chains promote their new and innovative dessert offerings through social media campaigns and influencer partnerships.