American seltzer brand Coop Ale Works has added two new products to its Sonic Hard Beverages lineup: 'Sonic Hard Slush' and 'Sonic Hard Southern Sweet Tea.' Both beverages are set to hit store shelves in September and will be available across 38 different states.
Sonic Hard Slush is a unique ready-to-drink beverage that mimics the flavor and texture of a classic frozen slushee. This product will be offered in three main flavors, Blue Raspberry, Cherry Limeade, and Watermelon, and will feature an ABV of 6%. Meanwhile, the Southern Sweet Tea comes with an ABV of 5% and offers consumers a canned hard iced tea drink that is ready for summer sipping. Southern Sweet Tea will be offered in 12-ounce cans that come packaged in 12-packs.
RTD Alcoholic Slushees
Coop Ale Works Launches Sonic Hard Slush and Sonic Hard Southern Sweet Tea
Trend Themes
1. RTD Alcoholic Slushees - The rise of alcoholic slushees creates an opportunity for businesses to cater to consumers looking for unique and fun ready-to-drink options.
2. Canned Hard Iced Tea - The popularity of canned hard iced tea suggests consumers are interested in easy-to-consume, ready-to-drink alcoholic beverages that offer innovative flavor profiles.
3. Expansion of Sonic Hard Beverages Lineup - The expansion of the Sonic Hard Beverages lineup indicates a growing demand for convenient, pre-packaged alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - The rise of new and unique alcoholic beverages like Sonic Hard Slush and Southern Sweet Tea presents a disruptive innovation opportunity for the alcoholic beverages industry.
2. Ready-to-drink Beverages - Ready-to-drink beverages are becoming increasingly popular as consumers seek convenience and easy-to-consume options, presenting an opportunity for innovation in the ready-to-drink industry.
3. Packaged Beverages - As consumer demand for pre-packaged, on-the-go beverages increases, businesses in the packaged beverage industry can capitalize on this trend by creating unique and innovative products like Sonic Hard Beverages.