Amazon unveiled a new 'Ring Car Cam' at CES 2023, marking the first time the company has ventured into the dashboard camera category. The ‘Ring Car Cam’ records using dual-facing high-definition wide-angle cameras that are equipped with night vision for late-night driving and break-in prevention. Through the Ring app, consumers can monitor their trips and vehicle using the device’s real-time notifications, video feed, microphone, and two-way talk capability. The camera also comes with a cover for privacy purposes that blocks the camera and the microphone.
In addition to on-demand video recording, the ‘Ring Car Cam’ comes with a subscription plan called the ‘Ring Protect Go,’ which adds LTE connectivity. Users can save film events for up to 180 days in the device’s cloud storage and also utilize its ‘Traffic Stop’ feature to record during stops or after traffic incidents.
High-Definition Dashboard Cameras
Amazon Announced the 'Ring Car Cam' at CES 2023
Trend Themes
1. Dual-facing High-definition Dashboard Cameras - There is an opportunity for camera manufacturers to develop dual-facing high-definition dashboard cameras that can record interiors and exteriors simultaneously.
2. Real-time Monitoring and Notifications - There is a need for dashboard cameras that offer real-time monitoring and notifications, allowing drivers to make timely decisions in case of accidents or incidents.
3. Privacy and Security Protection - There is an opportunity for tech companies to incorporate privacy and security features, such as the ability to block the camera and microphone, into dashboard cameras.
Industry Implications
1. Automotive - Automotive manufacturers can partner with technology companies to design and integrate high-definition dashboard cameras into new car models.
2. Consumer Electronics - Consumer electronics companies can develop more advanced dashboard camera technology, including cloud storage and LTE connectivity, that can integrate with other connected devices.
3. Insurance - Insurance companies can leverage high-definition dashboard camera footage to better understand accidents and develop more accurate risk assessments and insurance policies.