The Razer EVISU Collection has been shown off as an upcoming range of gaming peripherals that are perfect for avid gamers to incorporate into their setup. The collaboration with the namesake Japan-based denim brand includes devices emblazoned with the slogan "Before anyone did anything, EVISU did everything" to give each model a boastful profile. The collection includes a keyboard, mouse and mousepad to help gamers fully equip their setup with the eSports-ready line.
The Razer EVISU Collection will arrive on February 24, 2023 and comes as part of an increasing number of co-branded technology products. This speaks to the ever-increasing popularity of eSports and even passive gaming, and the ways that brands are collaborating to help consumers show off their style.
Collaboration Clothing-Branded Gaming Devices
The Razer EVISU Collection is Arriving Soon
Trend Themes
1. Co-branded Gaming Devices - Brands are collaborating on technology products to cater to the ever-increasing popularity of eSports and passive gaming.
2. Fashion-branded Gaming Peripherals - Fashion brands are entering the gaming peripherals market, offering gamers a unique way to show off their style.
3. Esports-ready Gaming Setup - The rise in eSports has led to the development of specialized gaming peripherals designed for competitive gaming and gamers can fully equip their end to end eSports-ready setup.
Industry Implications
1. Gaming Peripherals Industry - Co-branded fashion companies and gaming technology manufacturers can create a disruptive innovation by collaborating and creating exclusive and personalized products.
2. Fashion Industry - Fashion brands can enter the gaming peripherals market, creating a unique niche for them and providing customers with a seamless experience between gaming and fashion.
3. Esports Industry - Companies in the eSports industry can take advantage of the rise of specialized gaming peripherals by collaborating with technology and fashion brands to offer customized packages for gamers to enhance engagement.