Arby's rolled out the Ranch 'N Swiss Roast Beef Sandwich nationwide as part of its value menu. The sandwich features several layers of thinly-sliced roast beef topped with real swiss cheese, fresh shredded lettuce, and parmesan peppercorn ranch to round out the flavor of the meal.
The sandwich is available on its own at prices that may vary by location, or as part of the company's '2 for $7' mix-and-match deal that allows for customers to select two items from a short list of value items on a specific menu. This list of items now includes the 'Buffalo Crispy Chicken Sandwich,' 'Mozzarella Sticks,' and the all-new Ranch 'N Swiss Roast Beef Sandwich.
The new sandwich is available now at participating locations across the United States.
Value-Focused Beef Sandwiches
Arby's Added a Ranch 'N Swiss Sandwich to its Value Menu
Trend Themes
1. Value-focused Menu Items - The rise of value-focused menu items across fast food chains presents an opportunity for new and innovative options that can compete on price without sacrificing quality and taste.
2. Mix-and-match Deals - Mix-and-match deals have become increasingly popular as a way to offer customers choice and flexibility at a low cost, creating an opportunity for new value combinations and limited-time offers.
3. Premium Ingredients and Flavors - The incorporation of premium ingredients and complex flavor profiles into value menu items can offer a unique and unexpected dining experience, as well as the potential for brand differentiation.
Industry Implications
1. Fast Food - The fast food industry is constantly evolving to meet changing customer demands, presenting opportunities for new value-focused menu items and innovative pricing strategies.
2. Food Service - The food service industry as a whole can benefit from the trend of value-focused and mix-and-match deals, with opportunities for cross-promotion and collaboration.
3. Consumer Goods - Consumer goods companies may find opportunities in providing premium ingredients and flavors to fast food chains and other food service industries that are looking to differentiate themselves.