Women’s wellness brand O Positiv recently expanded its portfolio with the launch of the new PMS gummy vitamin. After the success of their hormone-free menopause relief supplement last year, the brand is expanding offerings in the category with their new MENO Gummies.
Following their mother's unfavorable experience with hormone therapy treatments for menopause, O Positiv Co-Founders Brianna and Bobby Bitton developed MENO. After noticing a lack of natural options for women on the market, they developed a safe, multi-relief supplement for women.
The first to market gummy vitamins for menopause relief have a science-backed formula which includes key ingredients such as, Ashwagandha, Black Cohosh, Chasteberry, and Vitamin B6 + D3. Together, these natural sources work to help combat common menopause symptoms including hot flashes, night sweets, mood swings, and lack of sex drive.
PMS Gummy Vitamins
O Positiv Launches First Gummy Vitamins For Menopause
Trend Themes
1. Natural Supplements for Women's Health - The success of O Positiv's hormone-free menopause relief supplement and PMS gummy vitamins highlights the demand for natural supplements to address women's health concerns.
2. Gummy Vitamins for Targeted Health Concerns - The launch of O Positiv's MENO Gummies introduces the trend of gummy vitamins that target specific health concerns.
3. Science-backed Formulas for Holistic Health - The science-backed formula of O Positiv's menopause relief gummies demonstrates the growing trend of consumers seeking natural and holistic options for their health needs.
Industry Implications
1. Health and Wellness Industry - The success of O Positiv's supplements highlights opportunities for companies operating in the health and wellness industry to develop natural and targeted supplements for women's health.
2. Pharmaceutical Industry - The trend towards natural and safe supplements may disrupt the traditional pharmaceutical industry as more consumers seek alternative treatments.
3. Food and Beverage Industry - The popularity of gummy vitamins presents opportunities for companies in the food and beverage industry to expand into the supplements market.