PJ’s Coffee is officially starting to ring in the holiday season with the launch of several festive drinks including the Peppermint Bark Latte and Butter Run Latte.
From now until December 31, 2022, fans can try one of four new seasonal sippers at PJ's Coffee. Perhaps the most exciting new offering is the Peppermint Bark Latte, which takes PJ’s classic latte and sweetens it with Ghirardelli white chocolate and peppermint syrup. The whole thing is then topped with whipped cream, a rich chocolate syrup drizzle, and crunchy crushed peppermint pieces. There's also a cold version of the drink called the Peppermint Bark Velvet Ice, which blends Espresso Dolce with peppermint and white chocolate, and a topping of whipped cream, chocolate syrup, and crushed peppermint pieces.
Other seasonal drinks in the 2022 holiday lineup include the Butter Rum Latte and the Cookie Dough Oat Milk Latte.
Peppermint Bark-Infused Lattes
PJ’s Coffee Created a New Peppermint Bark Latte for the Holidays
Trend Themes
1. Holiday-themed Beverages - There is an opportunity for food and beverage businesses to create seasonal drinks and increase customer attraction during the holidays.
2. Use of Premium Ingredients - There is an opportunity for suppliers to target the premium food and beverage industry by providing high-quality ingredients such as Ghirardelli and espresso Dolce in holiday-themed beverages.
3. Alternative Milk Lattes - There is an opportunity for businesses to cater to the growing demand for dairy-free alternatives in coffee beverages with options such as the Cookie Dough Oat Milk Latte.
Industry Implications
1. Food and Beverage Industry - PJ's Coffee's seasonal drinks launch highlights the importance of creating unique and festive beverage options to increase customer attraction and sales during the holiday season.
2. Premium Ingredient Suppliers - Ghirardelli's collaboration with PJ's Coffee demonstrates the potential for suppliers of premium ingredients to form partnerships and provide high-quality ingredients to the food and beverage industry.
3. Alternative Milk Producers - The Cookie Dough Oat Milk Latte suggests that there is an opportunity for alternative milk providers to cater to the growing demand for dairy-free options in the food and beverage industry.