Parade, a beloved lingerie brand among Generation Z, has unveiled an unexpected but welcome collection with Coca-Cola. The partnership offers clothing that honors the brand's history and is based on the beverage's distinguishing bright red color. The collection features 14 distinctive prints that pay homage to the well-known beverage. The "I Heart Diet Coke" satin cheeky underwear and matching triangle bralette are the collection's standouts that fuse nostalgic ‘80s motifs and bold coloring. A two-piece shine set that has the Diet Coke design bedazzled on the back of the underwear is also included in the collection.
In addition to the original carbonated beverage and its cherry iteration, the release also spotlights the Coke Zero flavor through black and red slip dresses. The collection is rounded off with a silk scarf top, a long-sleeved playsuit, a Cherry Coke two-piece set, and a pair of frilly briefs complete with a Cherry Coke logo.
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Trend Themes
1. Brand Partnership-intimates - Opportunity for brands to collaborate and create unique intimate collections that pay homage to their identities and appeal to their target audience.
2. Nostalgia-inspired Design - Innovation opportunity lies in using iconic, nostalgic designs as inspiration for modern products to tap into consumer sentimentality and create a strong emotional connection.
3. Printed Intimates - Printed intimates are an emerging trend, as consumers look for unique and eye-catching designs on their clothing.
Industry Implications
1. Lingerie - Opportunities for lingerie brands to collaborate with other brands to create unique collections that foster a sense of nostalgia or connect with consumers on an emotional level.
2. Beverage - Opportunity for beverage companies to partner with fashion brands to expand their reach and showcase their iconic designs in new ways to different audiences.
3. Fashion - Fashion companies can tap into the trend of printed intimates as an up and coming product category and offer consumers unique and bold designs, especially through collaborations with other brands.