Schott NYC introduces its new seasonal collection entitled Original Rebel made specifically for the Fall/Winter 2021 season. It celebrates its own heritage and how it has adapted to the many musical and fashion subcultures throughout the years.
As the name suggests, the designs are made to honor clubbing and escaping on the dance floor. The pieces in the seasonal range focus on classic outerwear silhouettes. This includes parkas, puffer jackets, and CWU bomber jackets in a slew of colorways and prints. The rest of the capsule includes knitwear made from recycled ECOTEC materials, a varsity jacket with embroidery at the back, and an oversized flannel top. The entire Original Rebel capsule is now available online.
Music Subculture-Themed Fashion
Schott NYC Introduces the Original Rebel Collection for FW21
Trend Themes
1. Music-inspired Fashion - Fashion brands can leverage music subculture-inspired clothing lines to tap into young audiences looking to express their identity through fashion and music.
2. Heritage Celebrating Collections - Brands can create heritage celebrating collections that pay homage to their past and highlight their brand values to better connect with consumers.
3. Sustainable Fashion - Fashion brands should incorporate more sustainable materials and manufacturing processes in their clothing lines to appeal to eco-conscious consumers and reduce their environmental impact.
Industry Implications
1. Fashion - Fashion brands can use music subculture-inspired clothing lines to tap into young audiences looking to express their identity through fashion and music.
2. Music - Music brands can collaborate with fashion brands to create music subculture-inspired clothing lines to better connect with their audiences and expand their merchandise offerings.
3. Sustainability - Sustainable material manufacturers can partner with fashion brands to provide eco-friendly options for clothing production to reduce the environmental impact of the fashion industry.