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ochs und junior Teases the British Racing Green 'Due Ore' Watch

Swiss watchmaker ochs und junior is expanding its collection of timepieces with the introduction of the new 'due ore' model, featuring a striking British Racing Green dial.

The new watch is encased in a 42mm grade 5 titanium case and boasts a unique, two-part modular design. Adhering to the brand's "radical simplicity" philosophy, the dial incorporates a two-time zone disc, swirling machining, and milling traces, adorned with only a simple handset and Roman and Arabic numerals.

The 'due ore' also boasts Swiss-made ETA 2824-2 movement, which grants the watch a 38-hour power reserve and a water resistance rating of up to 100 meters.

The 'due ore' model is priced at 3,500 CHF (approximately $4,086 USD) and is set to be available for purchase in October 2023. Pre-orders are currently open through ochs und junior's official website.
Trend Themes
1. British Racing Green - The introduction of the new 'due ore' model featuring a striking British Racing Green dial presents an opportunity for disruptive innovation in the watch industry.
2. Modular Design - The two-part modular design of the 'due ore' watch opens up possibilities for disruptive innovation in the luxury watch market.
3. Swiss-made Movement - The incorporation of the Swiss-made ETA 2824-2 movement in the 'due ore' watch creates a potential for disruptive innovation in the timepiece industry.
Industry Implications
1. Watch - The British Racing Green dial in the 'due ore' watch presents a disruptive innovation opportunity in the luxury watch industry.
2. Luxury - The modular design of the 'due ore' watch offers a disruptive innovation opportunity in the luxury goods industry.
3. Timepiece - The Swiss-made movement in the 'due ore' watch introduces a potential for disruptive innovation in the timepiece industry.

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