PrettyLittleThing has just launched its eagerly awaited Modern Muse collection, featuring none other than fashion icon and PLT ambassador, Molly-Mae Hague. Known for her effortlessly chic style, Molly-Mae brings her signature cool-girl vibe to the campaign, showcasing the collection's latest off-duty looks. Now available for shopping, the Modern Muse range offers an array of pieces that are both stylish and comfortable, perfectly reflecting the former Love Island star's aesthetic.
The collection is characterized by a subdued color palette, including coffee bean hues, various shades of grey, and camel tones. It encompasses a selection of must-have items for transitioning out of January, such as essential sweats, soft knit long-sleeve maxi dresses, and teddy button-up casual jackets. This collaboration promises to elevate everyday wardrobes with its blend of laid-back luxury and on-trend designs.
Discover the stunning campaign with Molly-Mae and explore the Modern Muse collection by visiting PRETTYLITTLETHING.US or following @PRETTYLITTLETHING on social media.
Comfortably Chic Capsules
PrettyLittleThing and Molly-Mae Hague Debut the Modern Muse Series
Trend Themes
1. Effortless Style - The Modern Muse collection by PrettyLittleThing and Molly-Mae Hague showcases effortlessly chic and comfortable off-duty looks.
2. Transitioning Fashion - The Modern Muse collection includes essential sweats, long-sleeve maxi dresses, and casual jackets, perfect for transitioning out of January.
3. Laid-back Luxury - The collaboration between PrettyLittleThing and Molly-Mae Hague blends laid-back luxury with on-trend designs, elevating everyday wardrobes.
Industry Implications
1. Fashion Retail - The Modern Muse collection by PrettyLittleThing offers fashion retailers an opportunity to tap into the growing demand for effortlessly chic and comfortable clothing.
2. Apparel Manufacturing - Manufacturers can explore producing essential sweats, long-sleeve maxi dresses, and casual jackets to cater to the transitioning fashion trend showcased in the Modern Muse collection.
3. Influencer Marketing - The collaboration between PrettyLittleThing and Molly-Mae Hague highlights the effectiveness of influencer marketing in promoting on-trend designs and elevating brand image.