Milk Bar and The Original Donut Shop are collaborating to launch a selection of delicious holiday treats. The partnership will see both brands create an exclusive dessert available only for purchase in-store at Milk Bar’s flagship stores. The ‘Cup o' Cookie’ was developed to replicate the appearance and texture of the premium medium coffee roast from The Original Donut Shop. The dessert offering features a flavorful chocolate chip-pretzel-potato chip-filled cake that is filled with vanilla custard and topped with cookies.
Additionally, everyone who wants to bake over the holidays has access to three at-home recipes that produce Peppermint Bark Cups, Red Velvet Shortbread Sticks, and Chewy Coconut Mocha Granola Bars. The Milk Bar's main locations in New York City and Los Angeles are now selling the ‘Cup o' Cookie’ until December 19. At-home recipes can be found on Keurig’s website.
Coffee-Themed Holiday Desserts
Milk Bar and The Original Donut Shop Unite for Some Holiday Treats
Trend Themes
1. Collaborative Dessert Offerings - Brands are teaming up for exclusive dessert collaborations, creating new and unique dessert offerings.
2. Replicating Flavors in Desserts - Dessert brands are developing treats that replicate the flavors of well-known coffee roasts, leading to an opportunity in creating similar themed desserts.
3. At-home Holiday Dessert Recipes - Brands are offering at-home holiday dessert recipes to attract customers towards their brand and provide a unique baking experience.
Industry Implications
1. Franchise Coffee Industry - Collaborative dessert offerings could lead to increased sales and brand recognition for franchise coffee shops.
2. Premium Dessert Industry - Developing desserts that replicate well-known flavors could lead to a new trend in the premium dessert industry, attracting customers with unique flavors.
3. Consumer Goods Industry - Providing at-home holiday dessert recipes could lead to increased sales for consumer goods brands, providing customers with a unique brand experience outside of traditional product purchases.