The Hundreds works in collaboration with American artist Mike Giant on a collection of wearables designed with inspiration from the 90s for a retro feel. The new range spotlights Giant's graffiti paintings, artwork, and tattoo works - it details a range of dual tonal graphic tees, cargo pants, coach jackets, hoodies, caps, and accessories.
The color palette of the range is rooted in vibrant hues including lime green, deep flamingo, electric yellow, cobalt blue, indigo, and much more. This is inspired by Los Angeles pop-up raves that were prominent during the late 80s and early 90s. The accessory designs including the aforementioned caps, stickers, and pins are designed with the influence of mixtapes - the capsule is available to shop online as of today.
90s-Themed Skate Streetwear Designs
Mike Giant Joins The Hundreds on a New Retro Collection
Trend Themes
1. 90s-inspired Streetwear - The trend of incorporating 90s-inspired designs in streetwear provides opportunities for artists and designers to explore nostalgic elements while appealing to a new generation.
2. Dual Tonal Graphics - The use of dual tonal graphic designs on wearables is a new trend that creates bold and eye-catching prints and provides opportunities for graphic designers to create innovative designs.
3. Mixtape-inspired Accessories - Designing accessories inspired by mixtapes is a trend that provides opportunities for designers to incorporate unique and nostalgic elements such as cassette icons and mixtape titles onto their products.
Industry Implications
1. Fashion - The fashion industry can incorporate the trend of 90s-inspired designs and dual tonal graphics to appeal to younger consumers who are looking for unique and nostalgic clothing options.
2. Graphic Design - The trend of dual tonal graphics provides opportunities for graphic designers to create bold and eye-catching designs on various platforms such as clothing, ads, and posters.
3. Accessories - The mixtape-inspired accessories trend provides opportunities for accessory designers to create unique and nostalgic designs such as cassette-shaped pins and mixtape title stickers.