A strategic alliance has been formed between the health club operator Life Time and the fitness equipment company Aion, which specializes in weighted vests. This partnership designates Aion as the official sponsor for several of the club's training programs and select marathon events.
As part of the agreement, Life Time's personal trainers will be equipped with Aion vests for demonstration purposes, and club members will be offered exclusive discounts on the products. The vests are marketed with a focus on their design, which promises even weight distribution and incorporates compression technology. Aion's product line is segmented into different models intended for specific uses — one is intended for augmenting calorie burn during daily activities, another is meant for high-intensity workouts, and a separate version is to be worn during post-exercise recovery.