Diptyque introduces its first-ever capsule full of household cleaning items with the unveiling of the La Droguerie collection. The new range is entirely made from 99% natural ingredients or ingredients that have a natural origin. It is made up of items for the kitchen, living room, bedroom, and laundry room, described as items that are "blending beauty with utility and sensual enjoyment with respect for the environment."
The formulas stem from biodegradable materials and it is made with the help of perfumer Olivier Pescheux to create balanced fragrances that are sustainable as well. The most notable item is the Dishwashing Liquid that is an orange scent made to clean utensils and other dishes whilst breaking down grease.
Inaugural Household Cleaning Capsules
Diptyque Introduces the New La Droguerie Collection
Trend Themes
1. Natural Household Cleaning Products - The trend towards natural household cleaning products is set to continue, providing opportunities for companies to create innovative and sustainable products for consumers.
2. Multifunctional Cleaning Products - The trend towards multifunctional cleaning products that are designed to be used in multiple rooms throughout the home opens up new opportunities for businesses to create all-in-one solutions that save consumers time and money.
3. Fragranced Cleaning Products - With the introduction of fragranced household cleaning products, businesses have the opportunity to explore unique, sustainable fragrances that appeal to consumers while also being environmentally friendly.
Industry Implications
1. Household Cleaning Industry - The household cleaning industry has the ability to innovate and develop new products that meet the growing demand for sustainable, natural ingredients in cleaning products.
2. Perfumery Industry - The perfumery industry can partner with household cleaning companies to create unique and sustainable fragrances for household cleaning products.
3. Kitchen and Home Appliance Industry - The kitchen and appliance industry has the opportunity to create innovative and multifunctional products that are designed to work with leading natural cleaning products in order to meet increasing consumer demand for clean, sustainable living environments.