Joe Fresh is collaborating with Canadian content creator Sasha Exeter for a new studio collection designed to encourage consumers to get active and feel good through movement. Seven items from the collection are offered in sizes XS-3X, including contour-fit leggings, a sports bra, a fleece jacket, joggers, and a pullover sweater. Additionally, the fan-favorite ‘Sasha Catsuit’ also returns for the new collection, boasting a scoop neckline, cross-back detail, and a new neutral-toned colorway. The brand has also included supportive power mesh in the catsuit and leggings to keep everything secure during high-performance activities.
"As my brand continues to evolve it has been great to work alongside Joe Fresh to give my community a more elevated collection. Joe Fresh always does an amazing job at providing great activewear pieces at a great price. These are pieces I would wear in my everyday life, and I hope everyone loves them as much as I do," said Exeter.
Supportive Activewear Silhouettes
Joe Fresh and Sasha Exeter Launch a Studio-Inspired Collection
Trend Themes
1. Supportive Activewear - There is an opportunity to innovate and make more affordable supportive activewear clothing that offers maximum comfort and physical performance.
2. Inclusivity in Fitness - A potential innovation opportunity lies in developing activewear brands and silhouettes that cater to all body intensities and sizes to encourage inclusivity in fitness.
3. Sustainable Fashion - There is an opportunity to create eco-friendly fabric using recycled materials for developing supportive activewear to meet the needs of conscious consumers.
Industry Implications
1. Athletic Apparel - There is an opportunity for athletic apparel companies to develop more affordable, supportive, and size-inclusive activewear lines that are comfortable for people to exercise in.
2. Fashion - There is an opportunity for fashion brands to collaborate with fitness influencers or professionals to create fashion-forward active wear collections that are functional and fashionable.
3. Sustainable Fashion - The fashion industry has significant growth opportunities to meet the rising demand for eco-friendly clothing by using innovatively recycled materials for supportive activewear, helping in reducing carbon footprints and promoting sustainable practices.