Sportswear giant adidas celebrates "the history of Italia" with the debut of its Italian international football jerseys. As of January 1st, 2023, adidas was named the official partner of the Italian Football Federation. This means, of course, that the label is tasked with dressing the Italian teams—"men’s, women’s, youth, futsal, beach soccer, and e-sports."
adidas kicked off this partnership strong with the release of "The Search — La Ricerca." The new Italian international football jerseys feature marble detailing, which is a break from the traditions of professional football design. adidas frames this motif as "a natural, geographical, and cultural element that represents the nation of Italia."
The campaign for this launch features Italian players Donnarumma, Rosucci, and Del Piero, as well as the artist Blanco.
Italian International Football Jerseys
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Trend Themes
1. Marble Motif in Sports Jersey Design - Sportswear companies can disrupt the industry by incorporating unconventional design elements, such as the marble detailing used in the new Italian international football jerseys released by adidas.
2. Celebrating National Heritage in Sports Apparel - Companies can capitalize on national pride by featuring cultural elements in their sports apparel, similar to how adidas celebrated the history of Italy with the debut of its Italian international football jerseys.
3. Official Partnerships with Sports Federations - Companies in the sportswear industry can benefit from official partnerships with sports federations by designing and producing uniforms for all teams under their purview, such as adidas becoming the official partner of the Italian Football Federation.
Industry Implications
1. Sportswear - Sportswear companies can innovate by incorporating unconventional design elements, while also seeking out partnerships with sports federations to expand their market reach, similar to how adidas became the official partner of the Italian Football Federation and released its new Italian international football jerseys.
2. Nationalism - Companies can capitalize on consumers' national pride by featuring cultural elements in their products, such as apparel, similar to how adidas celebrated the history of Italy with the debut of its Italian international football jerseys.
3. Professional Sports - Companies can seek out partnerships with professional sports teams and federations to design and produce uniforms for all teams under their purview, similar to how adidas became the official partner of the Italian Football Federation and released its new Italian international football jerseys.