IHOP has announced the launch of a new lineup of Choice menu offerings, including Steakburgers, Griddle Combos, and Chicken Sandwiches. The choice menu is offered by the brand across all IHOP dayparts, enabling guests to order these new items both online and in-restaurant.
In addition, the company has announced the return of two all-time favorite seasonal menu items, Pumpkin Spice Pancakes and Scary Face Halloween Pancakes, which will be available starting August 22.
"Through our internal research, we found that over 80 percent of IHOP orders are currently customized in-restaurant and online. With more than 20 griddle flavors on our menu, there’s a ton of choice for our guests, including our world-famous Buttermilk Pancakes, delicate crepes, and mouth-watering French toast to build into a combo of your liking," said Kieran Donahue, Chief Marketing Officer, IHOP.
Pancake House Menu Expansions
IHOP Launches New Choice Menu Items and Seasonal Offerings
Trend Themes
1. Menu Expansion - IHOP's new lineup of menu offerings presents an opportunity for restaurants to increase revenue and attract new customers by regularly updating their menu.
2. Customization - IHOP's research shows that guests highly prioritize customizing their orders, providing an opportunity for businesses to offer flexible menu options and personalized experiences.
3. Seasonal Offerings - Seasonal items like Pumpkin Spice Pancakes and Scary Face Halloween Pancakes can drive customer interest and increase sales during specific times of the year.
Industry Implications
1. Restaurant - IHOP's menu expansions provide an opportunity for restaurants, especially those in the breakfast industry, to diversify their offerings and cater to a larger audience.
2. Hospitality - Customization and seasonal offerings can boost customer satisfaction and loyalty in the hospitality industry, leading to repeat business and positive word-of-mouth.
3. Food Retail - IHOP's seasonal items can inspire food retail companies to incorporate seasonal flavors and themes into products, creating new opportunities for sales and customer engagement.