Ia Coca, a Cebu-based designer, recently debuted a new collection that supports vaccinating against the COVID-19 virus – the Cold Shoulder collection. Joined by the tagline "Pabakuna but make it fasyon," the new series hopes to bring awareness about the importance of the vaccine while also providing a practical and chic outfit to wear. Pieces from the collection include unique silhouettes including cold-shoulder cutouts, off-the-shoulder neckline, one-shoulder silhouettes, and arm slits.
"With the textile design, I took visual cues from what has now become the biggest fashion accessory this vaccination season: band-aids," the designer, Ia Coca, says. "I really liked wearing these checkered band-aids back in the day and thought that using a similar print with bold and bright colors could add a fun factor to the collection."
Vaccination-Specific Luxury Apparel
Ia Coca Debuted the 'Cold Shoulder' Collection for Vacination
Trend Themes
1. Vaccine-themed Apparel - Opportunity for designers to create more fashion-forward clothing that advocates for public health.
2. Health-conscious Clothing - Potential for clothing lines that prioritize both fashion and health, with anti-microbial fabrics and other wellness-promoting features.
3. Personalized Medical Accessories - Disruptive innovation opportunity for customizable medical accessories that add a personal touch to healthcare.
Industry Implications
1. Fashion - Opportunity for fashion designers and entrepreneurs to capitalize on the growing demand for clothing that promotes public health.
2. Healthcare - Potential for healthcare companies and startups to offer more stylish and comfortable medical accessories, such as personalized band-aids or anti-microbial masks.
3. Retail - Innovative retailers can explore the market for clothing and accessories that merges the fields of fashion and healthcare, promoting both style and wellness.