Elf Cosmetics boasts a multi-tasking hydrating face primer that is powered by Hyaluronic Acid, the popular beauty ingredient that is celebrated for its ability to effectively retain moisture and encourage a plumper complexion. Titled the 'Power Grip Primer,' this formulation has a gel-like texture and it works to "smooth [the] skin while gripping your makeup." Users are left with a subtle soft-focus effect and a translucent finish.
Elf Cosmetics' hydrating face primer is formulated for all skin types and skin tones. It does not include phthalates, parabens, sulfates, and other ingredients that might cause irritation. Fully cruelty-free and vegan, the brand's Power Grip Primer is offered at an affordable price point which caters to younger generations who haven't built their independent buying power or simply those who need to be cost-minded.
Gel-Based Hydrating Face Primers
Elf Cosmetics' Power Grip Primer Boasts a Soft-Focus Effect
Trend Themes
1. Hydrating Face Primer - Developing hydrating face primers using popular beauty ingredients like Hyaluronic Acid can disrupt the beauty industry with its ability to retain moisture and encourage a plumper complexion.
2. Multi-tasking Primers - Creating multi-tasking primers such as Elf Cosmetics' Power Grip Primer can innovate the cosmetics industry by offering primers that not only smoothens the skin but also grips the makeup for a long-lasting effect.
3. Cruelty-free & Vegan Products - Increasing the production and promotion of cruelty-free and vegan products like the Power Grip Primer can disrupt the beauty industry by catering to younger generations who are environmentally and ethically conscious.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of the demand for hydrating face primers and expand its products using popular beauty ingredients like Hyaluronic Acid.
2. Skincare - Developing and promoting hydrating face primers can disrupt the skincare industry and can complement other skincare regimens in achieving a plumper complexion.
3. Marketing - Marketing companies can help promote products like the Power Grip Primer by targeting younger generations and cost-minded individuals looking for affordable and high-quality cosmetics products.