The Mafate THREE2 was just launched by the brand in October and now, HOKA is teaming up with designer and digital creator, Nicole McLaughlin to share a collaborative collection. This limited-edition collaboration puts a whimsical spin on the footwear style based on McLaughlin's tongue-in-cheek design language, all the while keeping advanced features like the quick lace system and compression molded EVA midsole.
This collaboration also introduces all-new additions like the dirt and water-resistant four-in-one gaiter system with hook and loop attachments and a cinched opening at entry. To help people hit the trails in style, there are also five utility pockets, co-branded labels and a Velcro heel spike.
This physical product collaboration is accompanied by a Humans of HOKA film featuring Nicole, as well as campaign imagery captured by Nicole herself.
Collaborative Trail Sneakers
HOKA & Nicole McLaughlin Infused the Mafate THREE2 with New Designs
Trend Themes
1. Collaborative Footwear Collections - HOKA and Nicole McLaughlin's collaboration infuses the Mafate THREE2 sneakers with unique designs, showcasing the trend of collaborative footwear collections.
2. Whimsical Design Language - McLaughlin's tongue-in-cheek design language applied to the Mafate THREE2 sneakers highlights the trend of incorporating playful and unconventional elements in footwear design.
3. Innovative Trail Sneaker Features - The Mafate THREE2 collaboration introduces new features like a dirt and water-resistant gaiter system, utility pockets, and a Velcro heel spike, reflecting the trend of incorporating advanced functionality in trail sneakers.
Industry Implications
1. Footwear Manufacturing - The collaboration between HOKA and Nicole McLaughlin in designing the Mafate THREE2 sneakers demonstrates opportunities for innovative partnerships and creative design in the footwear manufacturing industry.
2. Fashion Design - McLaughlin's whimsical design language applied to the Mafate THREE2 sneakers showcases opportunities for incorporating playful and unconventional elements in fashion design.
3. Outdoor Recreation Equipment - The innovative features of the Mafate THREE2 collaboration, such as the dirt and water-resistant gaiter system and utility pockets, present opportunities for incorporating advanced functionality in outdoor recreation equipment.