The G-SHOCK DW-6900 Crazy Colors Series has been launched by the brand as an updated range of timepieces that revive some classic Millennium-era styling.
The watch range features the namesake DW-6900 model in a variety of 2000s-era color schemes including black with a lime green face, white with a light blue/indigo/green face and a rich pink with a silver and pink face. The watches are each constructed with a bio-based resin that boasts 200-meters of water resistance, and feature timer and stopwatch functions. Wearers can enjoy up to five-years of battery life before needing to have it swapped out.
The G-SHOCK DW-6900 Crazy Colors Series is available now in the UK with each style priced at £99 and is expected to be a hit amongst consumers looking to elevate their spring wardrobe with a Y2K-inspired accessory.
Vibrant Y2K-Inspired Timepieces
The G-SHOCK DW-6900 Crazy Colors Series is Here for Spring
Trend Themes
1. Y2k-inspired Timepieces Revival - Reviving classic Millennium-era styling, the G-SHOCK DW-6900 Crazy Colors Series taps into a nostalgic trend of vibrant and bold timepieces.
2. Bio-based Resin Innovation - Featuring bio-based resin construction with 200-meters water resistance, these timepieces highlight a sustainability trend in watch manufacturing.
3. Long Lasting Battery Life - With up to five years of battery life, the G-SHOCK DW-6900 Crazy Colors Series introduces a convenience trend for consumers seeking hassle-free timepiece maintenance.
Industry Implications
1. Fashion Accessories - The Y2K-inspired timepieces cater to a fashion-forward audience looking to accessorize with bold and nostalgic watch designs.
2. Sustainable Materials - The bio-based resin used in the G-SHOCK DW-6900 Crazy Colors Series opens up opportunities for the sustainable materials industry to expand into the watchmaking sector.
3. Battery Technology - The emphasis on long-lasting battery life by the G-SHOCK DW-6900 Crazy Colors Series presents opportunities for advancements in battery technology for the watch industry.