'Whataburger,' the United States-based QSR chain famous for its beef burgers, has brought back its 'Dr Pepper Shake' due to popular demand from consumers. The Dr Pepper Shake contains Whataburger's vanilla shake mix and several squirts of Dr Pepper-flavored syrup, which makes the shake not only taste like Dr Pepper, but makes it sweeter than most shakes on the restaurant's menu.
The Dr Pepper Shake is an excellent way for the brand to remind consumers of its cold shakes during the winter because even in the cold weather, this shake is refreshing and enjoyable. Plus, consumers can order take-out and enjoy this sweet dessert-like beverage at home as well. This shake is available at participating Whataburger locations across the United States for a limited time, while supplies last.
Soda-Flavored Milkshakes
'Whataburger' Has Brought Back Its Popular 'Dr Pepper Shake'
Trend Themes
1. Soda-flavored Desserts - QSR chains can experiment with other soda-flavored desserts such as ice cream and cakes to capitalize on consumer nostalgia for their favorite soda drinks.
2. Limited-time Offerings - More QSR chains can offer limited-time menus to create buzz and anticipation among consumers, thus increasing foot traffic to their stores.
3. Take-out Treats - With the rise of take-out orders, QSRs can focus on creating more take-out friendly treats that can be enjoyed in the comfort of customers' homes.
Industry Implications
1. Quick Service Restaurants - QSR chains can create new menu items that target consumer nostalgia, and dominate the market with these dessert offerings.
2. Food and Beverage Industry - Food and beverage manufacturers can develop new soda-flavored dessert mixes for QSRs to offer and expand their product line.
3. Take-out Services - Take-out services and delivery apps can partner with QSR chains to offer extended dessert menus specifically for take-out and delivery options.